when you do better by your people, your business will move forward.
With two decades of global experience in business, HR, and leadership optimization, I created Chapter tOO™ to optimize the people who make up the business. Because when people are engaged and empowered– businesses grow and meaningful results follow.
Meet the Founder and CEO of Chapter tOO™
Hi, I’m Charmaine, I also go by Char
Tech giants. Global communication firms. National non-profits. I’ve led successful initiatives in change management, team optimization, and professional coaching across them all.
And no matter the organization, one thing remains true:
Background & Expertise
At the root of every workplace challenge is a people challenge.
Explore our approach
Are you sinking, surviving, or thriving? Life takes us through these stages, sometimes all at once, affecting both personal and professional realms. When feeling stuck, a trusted support system, like a coach, can offer the objective perspective needed to break free from stagnant mindsets. This post explores how coaching fosters self-awareness, clarity, and actionable solutions to help you navigate life’s stages and achieve personal and professional growth.
Navigating & Coaching Your Chapter tOO...
Productivity & processes | career optimization
"...in helping us with people processes and building a culture of mutual respect, accountability and other primary disciplines that must be in place to serve children and communities well and grow National CARES to the next level. Chapter tOO has brought to the National CARES Mentoring Movement robust planning strategies that are leading to winning results.
[They] are experts in human and organizational development. They partner brilliantly in applying concepts from their years of leadership in the corporate and social sectors...They are futurists, curious and patient, and have taken the time to understand our mission, vision and core values...For 27 years, I served as chief editor of Essence magazine. I would have navigated that path far more easily had I the support of Chapter tOO’s deep engagement and winning formulas."
"...I find Chapter tOO’s approach far different... They are proving to be invaluable..."
Insights from the people and organizations we help optimize
Susan L. Taylor,
FOUNDER & CEO,
NATIONAL CARES MENTORING MOVEMENT,
EDITOR-IN-CHIEF EMERITA, ESSENCE MAGAZINE
On a personal note
I’m ½ of an identical twin, which partially inspired the name Chapter tOO. Years of conversations with my twin about our workplace experiences sparked the realization that I had to be the one to change the way workplaces function. For myself and others.
The other source of inspiration? “Too” means also or in addition, so your Chapter tOO begins the moment you decide to put yourself or your people first. Because that’s when profit follows, it’s never the other way around.
A big part of my "continued why" is the light of my life, my 4-year-old nephew. I want him to grow up in a world where workplaces truly value their people, so he feels engaged, accepted, heard, and empowered in whatever career (right now, he’s given us about 20) he chooses. And that future can’t wait– because how organizations treat their people today tells us what they’ll do tomorrow.
Curiosity drives me and the work I do. I’m that person who can spend all day in a museum, so when I’m not working, you’ll find me traveling, spending time with loved ones, and exploring art scenes and museums. Immersing myself in the unfamiliar helps me grow as a person. Because of that, I deeply value diverse perspectives, embracing different viewpoints is the only way to create real progress.
We optimize. Whether we’re working with individuals or organizations, our job is to build upon and optimize from where you are in alignment with your people, processes, and overall goals.
How do we get you there? By not shying away from the root of issues and instead identifying and engaging them head-on. Optimization requires the willingness to get uncomfortable so things can get better. We’re here to help you lean into those moments—because that’s when transformation happens.
What Sets Us Apart
You’re not starting from scratch
There’s a big focus on the word "development." But we don’t use that word—we don’t believe in it in the traditional sense. Development suggests there’s something inherently missing, and we don’t believe you got this far because you were incomplete.
A NYC certified Minority/Women-Owned Business Enterprise (M/WBE)
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